<p class="PDq2pG_selectionAnchorContainer" data-start="11947" data-end="12026">When two companies announce a partnership, timing seems surprisingly important.

<p data-start="12028" data-end="12189">If one company announces the deal Monday and the other doesn't mention it until Friday, people can start wondering whether the partnership is actually finalized.

<p data-start="12191" data-end="12293">Ideally, both sides should agree on the announcement date, key messaging, quotes and links beforehand.

<p data-start="12295" data-end="12399">That becomes even more important for large integrations or partnerships involving different communities.

<p data-start="12401" data-end="12575">A partnership announcement press release can provide the formal announcement while both companies coordinate their own social and community posts around the same release.



<p data-start="12577" data-end="12684">How do you think partnerships should be coordinated when two companies have completely different audiences?