My neighbour asked me last week why her brand felt polished on some pages but messy on others, even though she used the same elements. It made me think about how easily consistency slips without anyone noticing. A logo design company would say the mark itself should never change shape or colour ***ween platforms. A wordpress website design UK team would add that spacing, fonts and button styles need one fixed rule, or every new page drifts a little further. So I am curious: how do you keep your own brand looking the same everywhere?